Professor of Business
Phone: ext. 2382
- Business Administration, Northeastern University
- MBA in Finance, New York University’s Stern School
Professor Cheryl Veronda was a brand manager and marketing director for 12 years, developing and managing brands most consumers are familiar with. Switching careers after being an adjunct instructor at Centenary University, Pace and Fairleigh Dickinson Universities, she has been a business faculty member at Centenary University for 18 years. Professor Veronda graduated from Northeastern University with a degree in Business Administration: Marketing, Summa Cum Laude. She earned her MBA in Finance from New York University’s Stern School, where she was a class officer and was awarded an academic scholarship. She was selected for the highly competitive International Management Program, spending a semester in England at the University of Manchester.
Professor Veronda also heads a consultancy specializing in marketing strategy including branding, positioning, and advertising. She also serves as the Chair of the Business Department and for five years directed Centenary’s First Year Program. For ten years, Professor Veronda directed Centenary’s SIFE (Students in Free Enterprise) Team (now known as Enactus), where students use the power of entrepreneurial action to transform lives, while developing their own potential. Under Professor Veronda’s leadership, the students achieved international prominence, including several championship finals. Professor Veronda is also an active volunteer in the community; she was a founding member and past president of Hackettstown’s Main Street organization, working to revitalize the community’s downtown area.