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Program Overview

Program Description

Whether you are promoting yourself or selling a product, marketing skills will help you succeed in any line of business.


In Centenary University’s Bachelor of Science (B.S.) in Business Administration, Marketing concentration, you will learn how to develop and sell the right products for the right people at the right time. Our program focuses on ways to maximize sales by developing strong brands backed by strong products or services.

The Marketing curriculum follows our core Business Administration coursework during the first two years, including classes in accounting, management and finance. Upper level classes focus on topics including marketing research, sales strategy and advertising management.

Many students complete the Marketing concentration in conjunction with our Management concentration — a tract that offers a highly desirable combination of sought-after business skills.

A Critical Business Skill

A solid marketing program is critical to the health of any company. With a Marketing degree, you will have the opportunity to pursue careers in fields including marketing, marketing research and brand management as well as sales, promotions and public relations.

Centenary’s Marketing students have gone on to careers with some of the biggest brand names including Bed, Bath & Beyond, Wal-Mart, Sam’s Club and ADP. The list grows even longer when you include students in majors such as Communication and Fashion who also minor in Marketing.

A Resume Builder

As a Marketing student, you will have the opportunity to develop and present a marketing plan to a real, local business in the Hackettstown area. In many cases, students find that their business clients adopt part, if not all, of their marketing plan’s suggestions. The result: A real-life marketing portfolio to show to potential employers during job interviews.

Marketing skills will be extremely useful wherever your career takes you. Apply now.


Course # | Course Title | (Title Credits Completed)

  • AFC1001 | Academic Foundations: Perspectives in Business section or BUS 1001 | (4)
  • BUS 1002 | Business Applications and Presentations | (4)
  • CAT II | Mathematics | (4)
  • WRI1001/1002 | Composition and Rhetoric I or Composition and Rhetoric II | (4)
  • BUS 1010 | Principles of Management | (4)
  • BUS 1050 | Social Responsibility in Business (Cat. IV Core) | (4)
  • CAT III | Arts and Humanities: Fine Arts | (4)
  • ECO 1001 | Economics (Cat. VI Core: Democratic or Global Citizenship) | (4)
  • ACC 2101 | Principles of Accounting I | (4)
  • BUS 2010 | Principles of Marketing | (4)
  • CAT V | Laboratory Science | (4)
  • WRI1002/2012 | Composition and Rhetoric II or Advanced Composition | (4)
  • ACC 2102 | Principles of Accounting II | (4)
  • BUS 2020 | Management Information Systems | (4)
  • BUS 2030 | Principles of Finance | (4)
  • CAT III | Arts and Humanities: Literature | (4)
  • BUS 3010 | Business Law | (4)
  • BUS 3020 | Business Statistics | (4)
  • CAT III | Arts and Humanities: Humanities | (4)
  • CAT VI | Democratic or Global Citizenship | (4)
  • BUS 3030 | Organizational Behavior | (4)
  • BUS 3410 | Marketing Research | (4)
  • ELECTIVE | Elective | (4)
  • ELECTIVE | Elective | (4)
  • BUS 4410 | Sales and Sales Management | (4)
  • BUS | Elective | (4)
  • ELECTIVE | Elective | (4)
  • ELECTIVE | Elective | (4)
  • BUS 4010 | Business Strategy | (4)
  • BUS 4420 | Advertising Management and Integrated Marketing Comm. | (4)
  • ELECTIVE | Elective | (4)
  • ELECTIVE | Elective | (4)


1. To earn a Bachelor degree, all graduates must successfully complete a minimum of 128 credit hours.
2. Minimum of 32 credits must be taken at Centenary University.
3. All graduates must have a minimum cumulative grade point average of 2.0 or above.
4. All graduates must have a minimum of 2.0 GPA in their major(s).
5. Courses that are special topic listed in the title, typically ending with a 99, are repeatable. Courses are counted multiple times and do not replace grades of the previous special topic course.
6. Credits can only be shared between the core and the major or core and minor requirements. Shared credits within the core requirements is not allowed.
7. Economics can be applied toward either the global or democratic requirement, but not both.
8. BUS1001 is taken by transfer students in lieu of AFC1001, Perspectives in Business. BUS1001 may be waived if the transfer student has transferred in advanced business courses. A suitable course may then be substituted for this core requirement.

Click here for the University Catalog

Financial Aid

Being able to pay for attending college is no easy task. Located in the Seay Building, the Office of Financial Aid offers assistance to you and your parents to ensure that you have the financial resources to focus on your education.