Are you a working professional who wants to sharpen your Social Media skills? Study social media marketing in a hip, modern tech center, #theVIBE, and earn college credits from an accredited institution of higher education.
“#theVIBE will help ensure that the next generation of business leaders is able to harness the power of digital platforms and translate their online presence into tangible results.”
Cory A. Booker | United States Senator
Ready to receive a Social Media Marketing certificate from an accredited university? Let’s go…
- #Credits: 16
- Class Format: Blended (the best of both worlds, classic classroom plus online).
- Flexibility: Each course is 8-weeks long, rolling start dates, completion time 8 months.
- Competitive Internship Program: Social Media Marketing skills are the #1 skill requested in our career center with many paid internships available.
- Access to #theVIBE: The Social Media Center of Expertise, with individual use of iMacs, touchscreen Video Wall, Apple TV’s, and The Pulse, our state-of-the-art analytics software suite to listen to the voice of the world via social media.
What You Will Learn:
SOCIAL MEDIA MARKETING:
This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web. 4 credits | no pre-requisites
This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads. The course will include the design, implementation and analysis of a digital ad campaign. Google certification in AdWords and Mobile Ads is embedded within this course.
4 credits | no pre-requisites
This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools. Google Certification in analytics via the Google IQ exam is embedded within this course.
4 credits | no pre-requisites
SOCIAL MEDIA MARKETING STRATEGY & CONSULTING:
This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns, and Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client.
4 credits | pre-requisites: DIGITAL ADVERTISING, DIGITAL ANALYTICS & SOCIAL MEDIA MARKETING.