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Have your heart set on studying Graphic Design? Want to be a Communication Major? Great!

Why not make your resume pop and your skills soar with a Minor in Social Media Marketing?

Program Overview

#Credits: 16
Class Format: Blended or Online or Traditional Onground
Fit: within one academic year, September to May, fits within free electives section — no extra credits or time
Flexibility: Can couple with any Major
Available (but not required):  Competitive Internship Program
Included: #theVIBE special events
Included: membership in #theVIBETRIBE (proactive students capturing, posting, and changing the way we view the world)
Included: special access to #theVIBE center for individual use of iMacs, touchscreen Video Wall, Apple TV’s, and The Pulse, our state-of-the-art analytics software suite to listen to the voice of the world via social media

Required Courses

SOCIAL MEDIA MARKETING: 

This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web. 4 credits | no pre-requisites

DIGITAL ANALYTICS:

This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools. 4 credits | no pre-requisites

DIGITAL ADVERTISING:

This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads.  The course will include the design, implementation and analysis of a digital ad campaign.  4 credits | no pre-requisites

SOCIAL MEDIA MARKETING STRATEGY & CONSULTING 

This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns, and Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client. 4 credits | pre-requisites: DIGITAL ADVERTISING, DIGITAL ANALYTICS & SOCIAL MEDIA MARKETING.