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Interested in becoming a Business Major? Consider a business degree with a concentration in Social Media Marketing.

Learn how businesses leverage Social Media Marketing and apply your knowledge of Social Media Marketing tools by working with real companies in our modern technology center #theVIBE.

Program Overview

Flexibility: You can combine multiple business areas (e.g., Social Media Marketing + Sports Management, Social Media Marketing + Data Analytics). 
Practical Experience and Internships: Projects with real businesses are incorporated into our courses and paid internships are available for students looking to continue to grow their skills outside of the classroom. Preparation for industry certifications from Google, Facebook, Instagram, and Hootsuite. 
Access to #theVIBE: The Social Media Center of Expertise, with individual use of iMacs with the full Adobe Creative Suite, touchscreen Video Wall and collaboration stations with built-in Apple TV’s. 
Unique Credentials: Centenary University is the only university in the tri-state area to offer Social Media as a concentration in an undergraduate business degree.

Did you know?

  • CNN Money’s Top 50 Best Jobs in America: Social Media Manager
  • Securing 7 of the Top 10 Great Marketing Jobs for 2018 by Forbes: Senior Social Media Specialist, Social Media Coordinator, Brand Ambassador, Senior Community Manager, Community Manager, Digital Strategist, and Senior Social Media Strategist.

 

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Required Courses

SOCIAL MEDIA MARKETING: 

This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web. 4 credits | no pre-requisites

DIGITAL ANALYTICS:

This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools. 4 credits | no pre-requisites

DIGITAL ADVERTISING:

This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads.  The course will include the design, implementation and analysis of a digital ad campaign.  4 credits | no pre-requisites

SOCIAL MEDIA MARKETING STRATEGY & CONSULTING 

This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns, and Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client. 4 credits | pre-requisites: DIGITAL ADVERTISING, DIGITAL ANALYTICS & SOCIAL MEDIA MARKETING.