The Marketing Certificate is designed for working professionals who want to expand their knowledge of marketing disciplines or take on a leadership role in the function.
The Marketing Certificate program informs students about general marketing principles, emerging issues and strategic decision-making, the conceptualization, development, and commercialization of new products from a marketing perspective, and marketing opportunities arising from foreign involvement.
Credits earned through the Marketing Certificate program can be applied to your Self-Paced MBA should you continue your education. Ask your enrollment counselor for more information!
Note: This 15-week program is 12 credits and is eligible for Federal Financial Aid. Ask your enrollment counselor about the discounts you’ll receive in this program!
A Career with a Future
As you progress in your organization, understanding the nuances and requirements of marketing becomes increasingly important. The Marketing Certificate program builds your business confidence.
Are You Ready?
To apply for our Marketing Certificate, we require:
- A Bachelor’s degree.
- Official transcripts from all colleges and universities attended.
- A personal statement.
- A minimum undergraduate cumulative GPA of 3.0
The Marketing Certificate Courses
Marketing Management
This course examines the processes involved in the creation, distribution, and marketing of products and services to the consumer. The focus is on the tasks and decisions facing market managers. Topics include market and competitive analysis, transition from product to product management, customer behavior, the design and implementation of marketing strategies in domestic and international markets.
3 Credits
Problems in Marketing
This course involves the investigation, analysis, and discussion of selected emerging problems relevant to strategic marketing decision-making in dynamic markets and environments. Through analysis of past marketing mistakes and lost opportunities, insight is provided for strategic marketing planning.
3 Credits | Prerequisite GBA-550
International Marketing Management
This course examines the marketing problems and opportunities arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries). Subjects include marketing research, product planning and development, pricing, promotion, distribution, and organization for international marketing, with emphasis on the management response to parameters that differ from those in domestic marketing, i.e., international economic factors, foreign cultures, nationalism and government influences, and economic development.
3 Credits | Prerequisite GBA-550
Product Management
This course investigates the conceptualization, development, and commercialization of new products. The basic point of view is one of strategy in that new product marketing is an integral part of the ongoing marketing operation. Primary focus necessarily goes to deciding what to develop (merging market needs with corporate resources), how to develop it (proper direction and deployment of resources), and how to market it (integrating with the programs of established products). Interfunctional management aspects are given particular attention.
3 Credits | Prerequisite GBA-550