Centenary University Alert

Centenary University Alert: Please visit the Centenary University COVID-19 area of the website to learn the latest updates.

The baccalaureate program in Business Administration is designed to provide the student with a background of basic principles of efficient and effective business administration. Concentrations have been designed so that students may choose more than one area of concentration to broaden their business knowledge, if elective credit is available, without adding more courses to their degree. (Some students transferring in may have already used elective credit).

Concentrations

The Accounting concentration is designed to prepare students for jobs requiring some accounting knowledge beyond fundamental accounting in public and private corporations, non-profit organizations, government, small business and educational institutions.

The Data Analytics concentration is designed to foster the fundamental technical, analytical, and data-driven decision-making skills that are in high demand by many employers. Students will gain hands-on experience, using industry standard software and programming packages, in concert with a solid theoretical foundation.

The Finance concentration is designed to prepare students for careers in budgeting, financial analysis, loan, and business analysis and investing.

The Management concentration is designed as an integrative interdisciplinary program, preparing students for a range of career positions in business. The program provides the basic skills needed to meet the requirements of most entry‐level, non‐specialist, professional positions.

The Marketing concentration is designed to prepare students for successful careers in the marketing field through exposure to the theory and practice of the application of effective, modern marketing techniques. The program deliberately builds a multi‐disciplinary experience to allow the student to investigate and pursue specific interests.

The Social Media Marketing concentration is designed to prepare students for the changing business environment and the rapidly growing demand for social media marketing skills in the workplace.

The Sports & Entertainment Management concentration teaches the many different aspects of the sports industry with numerous opportunities to experience firsthand what it is like to work in fields such as sales and marketing, operations and sports information.

The Sustainable Practices concentration is designed to prepare students for leadership roles in sustainability by providing students with the skills and knowledge to incorporate the environment into business decision making