Are you a working professional or a student who wants to sharpen your Social Media skills? Study social media marketing at Centenary University!
Our Social Media certificate program is ideal for students interested in careers focused on social media, such as copywriting or strategy, as well as related careers in advertising and marketing. These are high-demand fields in which early career professionals can command salaries ranging from $60,000 a year for copywriters to more than $100,000 for social media marketing managers.
Note: This program is ineligible for Federal Financial Aid. Other financial aid options may be available. Ask your admissions advisor.
Ready to receive a Social Media Marketing certificate from an accredited university?
Let’s go…
Program Overview:
- Credits: 16
- Class Format: Blended (the best of both worlds, classic classroom plus online).
- Flexibility: Each course is 8-weeks long, rolling start dates, completion time 8 months.
- Competitive Internship Program: Social Media Marketing skills are the #1 skill requested in our career center with many paid internships available.
What You Will Learn:
SOCIAL MEDIA MARKETING:
This course provides an overview of social media and its application to the business setting. The course will include a hands-on view of current and social media marketing tools and incorporate current topics from this dynamic field. The main focus will be on leveraging social media from a marketing perspective, including listening to customers and building brands on the social web.
4 credits | no pre-requisites
DIGITAL ADVERTISING:
This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include Search Engine Optimization, web-based advertising, and mobile ads. Using current tools, this course will include the design, implementation, and analysis of a digital ad campaign.
4 credits | no pre-requisites
DIGITAL ANALYTICS:
This course will provide an examination of the measurements, tracking, and analytic tools being used to determine the effectiveness of social media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current and emerging digital analysis tools.
4 credits | no pre-requisites
SOCIAL MEDIA MARKETING STRATEGY & CONSULTING:
This is a capstone course for Social Media Marketing and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns and social media policy and best practices to develop strategies to solve digital marketing challenges. Students will function as consultants and work directly with a real-world client.
4 credits | pre-requisites: DIGITAL ADVERTISING, DIGITAL ANALYTICS & SOCIAL MEDIA MARKETING.
“Centenary University’s Social Media Marketing Certificate opened up different career opportunities for me and I love my new job in digital marketing.”