We CU Leading at Centenary University!
Bachelor of Science in Business Administration: Social Media Marketing
Develop expertise in digital storytelling, audience engagement, and platform analytics to support modern marketing strategy.
You use social media on a daily basis, now learn to use it to reach your goals
Centenary is proud to be the first university in the tri-state area to offer a Bachelor of Science (BS) in Business Administration with a concentration in Social Media Marketing.
Our social media program is ideal for students interested in careers directly focused on social media, such as copywriting or strategy, as well as related careers in advertising and marketing. These are high-demand fields in which early career professionals can command salaries ranging from $60,000 a year for copywriters to more than $100,000 for social media marketing managers.
With our location just an hour and a half from New York, the city with the highest volume of social media jobs, you will have the opportunity to meet with leaders in the field. Many of our students have also found paid internships both locally and in the city.
Your Future
Academic Advancement:
Next steps include MBA or MS Marketing, digital analytics/SEO certificate, UX/content strategy, social media analytics, or communications graduate study.
Career Pathways:
Social Media Manager, Content Strategist, Digital Marketing Specialist
Industry Outlook:
Rapid growth as social media continues to play a central role in marketing strategies across industries.
Regional employers include
Prudential Financial; ADP; Audible; Johnson & Johnson; Merck; Campbell’s; New Jersey Devils / Prudential Center; NJPAC; Rutgers; tourism/hospitality employers.
Salary Outlook:
$50,000 – $85,000
Getting Started
For New Jersey entry-level roles aligned to BS in Business Administration: Concentration Social Media Marketing, a reasonable starting range is approximately $48,000–$65,000, depending on role, licensure/certification, employer type, and prior experience.
Early Career and Progression
Approx. $75,000 midpoint at about five years, with higher earnings in specialized, licensed, technical, supervisory, or high-demand settings.
Approx. $100,000 average or attainable mid-career benchmark around ten years, especially for advanced credentials, management responsibility, or specialized practice.
*Salary and Outlook Data