We CU Leading at Centenary University!
Bachelor of Science in Business Administration: Sports & Entertainment Management
Prepare for careers in event operations, venue management, and sports and entertainment business environments.
If you dream of turning your passion for sports into a career, Centenary University has a track record of making that dream a reality
Sports management
In our Bachelor of Science (BS) in Business Administration: Sports Management and Entertainment Concentration, you will learn about all the different aspects of the sports industry. Through internships, job shadowing, and other hands-on experiences, you will have the opportunity to experience firsthand what it is like to work in fields such as sales and marketing, operations, and sports information. The Sports Management curriculum covers all the foundational Business Administration courses in areas including accounting, marketing, and finance. Students advance into sports-related courses such as sports marketing, leadership in sports, sponsorship, business development, and professional selling in sports.
Be part of the action
The Sports Management program emphasizes the importance of experiential learning. Classes have the opportunity to shadow professionals in the industry and run events on campus as well as in professional settings. An Event Management class from Centenary had the opportunity to run a concession stand during the Super Bowl at MetLife Stadium in East Rutherford, N.J.
You will also have numerous opportunities to gain experience in different aspects of the sports industry through the student-run Sports Management Association (SMA). This group brings together students interested in the industry and helps connect them with opportunities to further develop as professionals and volunteer in the community.
Centenary Students get an inside look at Mets management!
Watching the Mets on television will never be the same for a number of Centenary University students after they had the unique opportunity to go behind the scenes at Citi Field to learn about how this multi-million dollar conglomerate operates.
Work with the pros
You will find Centenary graduates working throughout the sports world, including senior-level positions in marketing, sales, and operations.
Because of our various alumni connections, and the reputation of our program, our students have the opportunity to secure internships working with major and minor league teams and top sports companies. Recent internships have included the Brooklyn Cyclones, Somerset Patriots, WNBA’s Chicago Sky, Philadelphia Eagles, Madison Square Garden and Sports Authority.
Internships & jobs
You will find Centenary graduates working throughout the sports world, including senior level positions in marketing, sales and operations.
Because of our various alumni connections, and the reputation of our program, our students have the opportunity to secure internships working with major and minor league teams and top sports companies.
Recent jobs and internships have included New York Jets, New York Red Bulls, Brooklyn Nets, New Jersey Devils, New York Mets, Houston Rockets, Portland Trail Blazers, Prodigy Sports, Main Events, Precision Sports Entertainment, Sussex County Miners, New Jersey Jackals, Philadelphia Phillies, Monumental Sports Entertainment, Lehigh Valley Phantoms and many more.
Your Future
Academic Advancement:
Next steps include MBA/MS in Sport Management, event management certificate, digital marketing, sponsorship analytics, or facility operations credential.
Career Pathways:
Event Manager, Talent Agent, Sports Marketer
Industry Outlook:
Growing industry but highly competitive, with increased demand in digital content and event management.
Regional employers include
New Jersey Devils / Prudential Center; MetLife Stadium; New York Red Bulls; Rutgers Athletics; NJPAC; Meadowlands Racing & Entertainment; SHI Stadium vendors; Somerset Patriots; Trenton Thunder Ballpark partners.
Salary Outlook:
$45,000 – $80,000
Getting Started
For New Jersey entry-level roles aligned to BS in Business Administration: Concentration Sports and Entertainment Management, a reasonable starting range is approximately $42,000–$60,000, depending on role, licensure/certification, employer type, and prior experience.
Early Career and Progression
Approx. $70,000 midpoint at about five years, with higher earnings in specialized, licensed, technical, supervisory, or high-demand settings.
Approx. $95,000 average or attainable mid-career benchmark around ten years, especially for advanced credentials, management responsibility, or specialized practice.
*Salary and Outlook Data