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Marketing Certificate
Build practical skills in branding, analytics, and digital campaign development.
The Marketing Certificate is designed for working professionals who want to expand their knowledge of marketing disciplines or take on a leadership role in the function.
The Marketing Certificate program informs students about general marketing principles, emerging issues and strategic decision-making, the conceptualization, development, and commercialization of new products from a marketing perspective, and marketing opportunities arising from foreign involvement.
Credits earned through the Marketing Certificate program can be applied to your Self-Paced MBA should you continue your education. Ask your enrollment counselor for more information!
Note: This 15-week program is 12 credits and is eligible for Federal Financial Aid. Ask your enrollment counselor about the discounts you’ll receive in this program!
A Career with a Future
As you progress in your organization, understanding the nuances and requirements of marketing becomes increasingly important. The Marketing Certificate program builds your business confidence.
Are You Ready?
To apply for our Marketing Certificate, we require:
- A Bachelor’s degree.
- Official transcripts from all colleges and universities attended.
- A personal statement.
- A minimum undergraduate cumulative GPA of 3.0
Your Future
Academic Advancement:
Next steps include MBA or MS Marketing, digital analytics/SEO certificate, UX/content strategy, social media analytics, or communications graduate study.
Career Pathways:
Digital Marketing Specialist, Social Media Coordinator, Brand Assistant, Marketing Analyst (entry-level)
Industry Outlook:
Strong growth in digital marketing, analytics-driven campaign management, and content strategy roles. Employers increasingly value platform-specific skills (SEO, CRM tools, automation, analytics dashboards)
Regional employers include
Prudential Financial; ADP; Audible; Johnson & Johnson; Merck; Campbell’s; New Jersey Devils / Prudential Center; NJPAC; Rutgers; tourism/hospitality employers.
Salary Outlook:
$45,000 – $80,000
Getting Started
For New Jersey entry-level roles aligned to Marketing Certificate, a reasonable starting range is approximately $48,000–$65,000, depending on role, licensure/certification, employer type, and prior experience.
Early Career and Progression
Approx. $75,000 midpoint at about five years, with higher earnings in specialized, licensed, technical, supervisory, or high-demand settings.
Approx. $100,000 average or attainable mid-career benchmark around ten years, especially for advanced credentials, management responsibility, or specialized practice.
*Salary and Outlook Data