Centenary is proud to be the first university in the tri-state area to offer a bachelor’s degree in business with a concentration in Social Media Marketing.

Our Social Media Marketing program is part of Centenary's new #theVIBE Social Media Center of Expertise. The Social Media Center of Expertise was designed to look and feel like a high-tech startup in New York — from the technology to the furnishings. It’s an environment designed, like social media, for knowledge to be shared instantaneously.

Social Media Marketing

In our Bachelor of Science (B.S.) in Business Administration, Social Media Marketing concentration, you will build a solid foundation of business skills while becoming a social media “ninja.” You will learn how to take advantage of the latest in digital marketing and leverage social media platforms, such as Facebook, Twitter, and Instagram, as channels to a broader online customer base.

This unique and innovative program was launched in October 2015 in a space designed to look and feel like a New York high-tech startup, called #theVIBE. Featuring the latest in computing technology, including our touchscreen video wall and state-of-the-art analytics software suite, #theVIBE will provide you with opportunities to hone your skills while interacting with real-world businesses.

A Program for All

Social media marketing is quickly becoming a critical role in businesses of all types and sizes. In addition to the Social Media concentration for business majors, #theVIBE offers:

  • A 16-credit minor in Social Media for students majoring in other fields such as Communication or Visual Arts.
  • A 16-credit certificate for working professionals. The certificate can be completed in a blended format in just 10 months.

Whether they’re pursuing the minor, major or certificate, our Social Media students take the same four courses. This creates an extremely collaborative environment in which a Business Administration major may work side-by-side with a Fashion major — each bringing his or her own area of expertise to the class.

The Future of Media

U.S. companies spent more than $60 billion on digital advertising in 2015, with more and more of that money flowing toward social media, according to Advertising Age. This growth in social media marketing requires professionals with a much deeper set of skills than just being able to post Facebook updates or Snapchat stories.

Our Social Media curriculum includes courses that focus on:

  • A hands-on view of social media marketing tools and social media platforms.
  • The measurements, tracking and analytic tools being used to determine the effectiveness of social media.
  • How to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches.

In addition to your coursework, you will have the opportunity to earn certification in Google AdWords and Google IQ Analytics. These are professional accreditations that will give you a leg up when marketing yourself to employers.

Students also complete a capstone course in which they serve as social media consultants, working directly with a real-world client. In fact, our first class had the opportunity to create a social media strategy and deliver it during a boardroom presentation for company executives.

The Center features:

  • A wall with four touchscreens that serves as a social media command center. Students can run analytics or view conversations that are happening around certain brands or people around the world.
  • An iMac computer lab. These wirelessly linked computers allow students to immediately try out what they’ve learned in class and share information with each other — as they’re learning it.
  • Moveable tables that allow for group work sessions. The tables can also be arranged in a classic classroom style for lectures backed by a large video screen.

Open to All

When #theVIBE is not holding classes for its Social Media programs, it is open to all students who may have an interest in social media or simply want an interesting environment in which to study.

The Center also hosts weekly student events — from the live streaming of presidential debates to video game nights.