We CU Leading at Centenary University!
Bachelor of Science in Business Administration: Data Analytics
Learn to interpret complex datasets and support strategic decision-making across industries using modern analytics tools.
Every minute, Americans use almost 2.7 GB of data.
Within that massive amount of information—social media posts, texts, internet searches, emails, online shopping—are meaningful insights into the market trends and customer behaviors that drive global business.
Centenary University’s Department of Business recently launched a new data analytics program that trains students to mine and analyze raw data to optimize business performance. Choose from a concentration in data analytics, or go on to earn a minor in this field—one of the fastest growing in the United States. A certificate for working professionals is also available.
Skyrocketing demand
Today, there’s a shortage of professionals who can synthesize massive amounts of data to identify emerging marketing trends and best business practices. In fact, demand for data scientists and data engineers is expected to grow 39% by 2020, according to Forbes. Smart companies understand that data-based decisions drive profitability and productivity. The Harvard Business Review found that these firms were 5 percent more productive and 6 percent more profitable than competitors.
Immerse yourself in global business
Business leaders must stay ahead of the curve with a global approach that harnesses the power of big data, as well as skills like creative problem-solving, ethical decision-making, and strong communications—all incorporated into Centenary’s business curriculum. You’ll graduate with a resume that is also enriched with professional opportunities like internships, as well as activities such as Enactus, our competitive business team recently named the top team in New Jersey at a national competition.
Your Future
Academic Advancement:
Next steps include MS in Data Analytics, Computer Science, Business Analytics, AI/ML, cloud/data engineering, or analytics certificate.
Career Pathways:
Data Analyst, Business Intelligence Analyst, Data Consultant
Industry Outlook:
Fast-growing field as more companies rely on data-driven decision-making; demand for data skills is surging.
Regional employers include
Cognizant; Audible; Verisk Analytics; ADP; Panasonic North America; Fiserv; Johnson & Johnson; Merck; Prudential Financial; PSEG.
Salary Outlook:
$65,000 – $100,000
Getting Started
For New Jersey entry-level roles aligned to BS in Business Administration: Concentration Data Analytics, a reasonable starting range is approximately $65,000–$85,000, depending on role, licensure/certification, employer type, and prior experience.
Early Career and Progression
Approx. $105,000 midpoint at about five years, with higher earnings in specialized, licensed, technical, supervisory, or high-demand settings.
Approx. $135,000 average or attainable mid-career benchmark around ten years, especially for advanced credentials, management responsibility, or specialized practice.
*Salary and Outlook Data